JAY-Z and Beyonce team up for Tiffany & Co, posing alongside a never-before-seen painting by Jean-Michel Basquiat.
Not only does the campaign mark a new milestone for JAY-Z and Beyonce, but it also grants them a new outlet to further establish themselves as aesthetes. In fact, Complex reports that the couple is pictured alongside a never-before-seen painting by the legendary Jean-Michel Basquiat, titled “Equals Pi.”
On the painting, Tiffany’s executive VP of products and communications Alexandre Arnault speculated on a potential connection between Basquiat and the company. “We don’t have any literature that says he made the painting for Tiffany,” explains Arnault. “But we know a little bit about Basquiat. We know his family. We did an exhibition of his work at the Louis Vuitton Foundation a few years back. We know he loved New York, and that he loved luxury and he loved jewelry. My guess is that the [blue painting] is not by chance. The color is so specific that it has to be some kind of homage.”
According to Dazed Digital, the 1982 painting was owned by a private collector before Tiffany acquired it. Evidently, “Equals Pi” has proven to be quite the scene-stealer, sending social media into a frenzy fueled by the sight of sheer opulence. In addition to the pictures — shot by photographer Mason Poole — Tiffany has also unveiled a brief clip from the “About Love” campaign. In it, a love-struck Hov films his wife playing piano, a candid glimpse into their dynamic.
In honor of the collaboration, Tiffany & Co has pledged to offer two million dollars in scholarships for Historically Black Colleges and Universities. Feast your eyes on the campaign’s video below.