Though many held onto hope that a new Eminem & Rihanna collaboration was underway, Burn It Down Group quickly came through to set the record straight.
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With some fans citing Em’s Rihanna collaborations as one of his first steps toward overcommercialization, and others arguing them as a testament to his versatility, it cannot be denied that their tracks are impactful on the basis of spectacle alone. These are, after all, two of the biggest artists in the world. Therefore, when the Burn It Down Group marketing team associated with Eminem shared an image of his iconic “E” logo intertwined with Rihanna’s own “R,” many immediately concluded that a new duet was on the way.
To be fair, modern-day marketing has conditioned us to read into damn near every social media post — for better or worse. In this case, it was toward the latter. Today, Burn It Down issued a statement dispelling all rumors of an incoming single from Em and Riri, blaming the Stans for jumping the gun. “If you do the research you’ll find that during these days 6 days ago we was promoting The Monster tour,” reads the statement. “I salute you but there is nothing going on.”
So there you have it. A short-lived spark, but one that has fizzled before truly spreading. Would you have wanted a new collaboration from Eminem and Rihanna, had it actually been in the cards?