You can always tell the scope of an artist’s influence by the intensity of the reactions elicited by their music. For J. Cole, who emerged to drop his first song of the year last night with “Snow On Tha Bluff,” a contemplative reflection on the recent Black Lives Matter protests, as well as an analysis of his own responsibilities. By now, it’s been documented that the song features a response of sorts to Chicago rapper Noname, who has been vocal in her desire for a revolution against systemic racism and critical of those she deems to be apathetic.

J. Cole Noname

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Given how prominently the topic is covered, it’s clear that something Noname said must have bothered Cole, most likely a Tweet she wrote on May 29th: “Poor black folks all over the country are putting their bodies on the line in protest for our collective safety, and y’all favorite top-selling rappers not even willing to put a tweet up. N***a’ whole discographies be about black plight, and they nowhere to be found.”

While he made sure to specify that he has love for Noname, he did clarify some of his issues with her chosen tone and message. “She mad at these crackers, she mad at these capitalists, mad at these murder police,” he raps, in the opening bars. “She mad at my n***s, she mad at our ignorance, she wear her heart on her sleeve / she mad at the celebrities, lowkey I be thinkin’ she talkin’ ’bout me.”

Upon the track’s release, many listeners found themselves divided. Where some appreciated Cole’s perspective and willingness to engage in difficult conversations in a respectful manner, others felt he was “tone policing” and engaging in subtle misogyny. It didn’t take long for both Cole and Noname to start trending, with some extreme parties even attempting to spark a “Cancel J. Cole” movement, though it struggled to gain even an inch of momentum. Still, enough people took issue with Cole’s stance that the rapper himself took to social media to stand by his message, further clarifying his position and imploring the masses to be gentle with one another. Whether that’s possible on Twitter is another story.

SINTHIA@SINDEAZY

we’ve just seen a young black woman die/at least 2 videos of black women being thrown in bins yet people are doing mental gymnastics defending J Cole when he’s accusing Noname of attacking people? she has a literal book club based on productive educating.

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A BLACK MAN@BuddyNoLove

Cole been one our loudest and most ACTIVE voices since he got his platform. Y’all can cancel him, but I refuse.

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TooSolid@Toosolid015

So J.Cole comes out with a song humbling himself, telling yall he doesnt know everything. And that the people who know more shouldnt be attacking, but using a better way to teach it to the people who need it.. and yall mad? Yall comprehension are low as shit

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Black Women/LGBT/Men Lives Matter@RealRickSanders

Love @JColeNC but I don’t see how he thought this was going to help. Or open up positive dialogue.

Why do we choose complicated answers for simple problems? The same way we want Black Men to live, we should want the same for Black Women/LGBT.

Why is that hard to grasp?

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#BlackLivesMatter@sixsaidit

I hate that y’all aren’t getting the point. I get what JCole is saying but why is it that when Dr. Umar or even Killa Mike discusses these same issues in a much more aggressive tone, nobody is telling him to dumb it down for people or fix their tone….why?

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Mitch 🥶🥶@MitchellJensen7

People ripping on JCole literally make no sense. He’s already made multiple songs about the issues going on today along with Kendrick. But again everyone finds them “Boring”. What’s is a couple of tweets suppose to do when a song is trying to reach a bigger audience.

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Sonya Blade fan account@XxGrandex

Wait are people really mad that J.Cole hasn’t tweeted about social justice enough??? Is this really how y’all think activism works, by tweeting???? Good lord I hate yall

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❦ 𝔶𝔲𝔯𝔭𝔢 ❦ ‍ ‍𝟒/𝟒 𝔟𝔞𝔫𝔤𝔢𝔯 𝔱𝔴𝔢𝔢𝔱𝔰@YurpeX

When niggas really said “we” cancelling J. Cole and Kendrick Lamar for not tweeting about

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#NOJUSTICENOPEACE@GoldFlo_

He not tweeting cus he really out progesting. Cole can never be cancelled

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J. Cole

@JColeNC

Morning. I stand behind every word of the song that dropped last night.

👄@coconutswan

J.Cole is just another rapper being misogynistic and promoting the downfall of black women lmao y’all are embarrassing and are slowing our progress down as always

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Fresh Prince’’🃏@Lennon_Rodney

J.Cole said that if you’re educated on the matter you should try to spread your knowledge and understanding instead of attacking others for not having the same knowledge.. 💯

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