Snoop Dogg comes full circle with his latest business endeavor, unveiling his new gin line “Indoggo.”
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Now, it has been confirmed that Snoop is launching his first official gin — Indoggo — naturally sparking many callbacks to his breakout single “Gin & Juice.” The partnership finds him teaming up with Trusted Spirits to create a “laid-back California style” beverage, speaking on his new endeavor in an official statement. “I can’t wait for the world to taste my remix on gin!” says Snoop. “When I wrote ‘Gin And Juice’ back in ’94 it was about good feelings and real experiences, it just naturally became a global anthem. When creating INDOGGO, I wanted to give those feelings new life with an approachable juicy gin that’s smooth like the D.O. Double G.”
Arriving in a regal purple and gold bottle, Indoggo can be officially pre-ordered right here, but only in select U.S. states. For those curious about the flavor profile, the gin is made up of seven botanicals: Juniper, Orange, Coriander, Cassia, Orris Root, Angelica Root, and Angelica Seed. For additional flavor, it has also been infused with both strawberry and citrus. Check out the bottle below.
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