The Weeknd is teaming with TikTok and Wave for “The Weeknd Experience,” a digital augmented-reality concert.
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Billed as an “innovative and interactive music experience,” The Weeknd’s event will find him appearing as a “digital avatar” and performing songs from his bestselling album After Hours. Fans will be granted the ability to respond in real-time, all the while being immersed in a slew of 3D visuals — expect a hallucinogenic aesthetic befitting of his music. Should you be interested in attending the event, you can RSVP right here.
There’s also set to be a charitable component, with funds from the event’s exclusive merchandise going to the Equal Justice Initiative; TikTok will also be matching the EJI’s donation. All in all, it sounds like an interesting alternative to a traditional live concert experience, if only for the visual innovations taking place. Perhaps The Weekend Experience will kick off a pattern of sorts, especially if touring continues to be an impossibility in the foreseeable future.
Will you be checking this out?