Directed by Spike Jordan, the visual features cameo appearances from legendary Harlem designer Dapper Dan, Pyer Moss founder Kerby Jean-Raymond and “Ultra Black” producer Hit-Boy as the Queensbridge MC celebrates the beauty of black culture in different African American homes.
The track is the lead single from his new album King’s Disease, which was released Friday (August 21). Unlike his previous Kanye West-produced album NASIR, it’s been met with a ton of positive feedback. Joe Budden even apologized on his podcast as the album exceeded expectations after initially being skeptical about the project and fessed up to being jaded by NASIR‘s lackluster content.
“I’m just saying I didn’t see where some of the features were about to take me because I have been thrown off from that Kanye project,” he explained. “I’m gonna be honest here. A lot of people out there had been asking and inquiring, ‘Hey, is there Nas hate up there?’ No, there’s not Nas hate, but he’s such a great that when it’s not great, you try to just avoid it, not discuss it, not speak about him in his proper place. Not only did Nas deliver, but Hit-Boy did an amazing job. Every one of these features killed.”
Features on the 13-track LP include Big Sean, Don Toliver, Lil Durk, Anderson .Paak, Fivio Foreign, A$AP Ferg and even a Firm reunion with AZ, Foxy Brown and Cormega.
Watch the “Ultra Black” video up top and check out King’s Disease below.