The one-year-old commercial has recently resurfaced on Twitter and has many scratching their heads.
The commercial for the popular headset brand features Milli stepping out of a vehicle parked near a confederate memorial. “May I” from the 20-year-old’s debut album Ho, Why Is You Here? plays in the background as Milli approaches the statue, let’s out a laugh, and begins dancing in front of the statue. After Milli finishes dancing in front of the confederate memorabilia, a text on the screen flashes “Flex that clap back.” While social media reactions showed widespread agreement that confederate statues are bad and should in fact be eradicated, viewers raised their brows at the delivery of the message, questioning the overall creative direction.
Check out some of the reactions to the resurfaced commercial yourself below.
The commercial notably does not appear on the official Beats by Dre Youtube channel the way Cardae and Osaka’s do, so it may very well be that it has already been pulled. Milli’s team and Apple have not responded back to requests for comments yet, but we’ll keep you updated when more information rolls in.