Tha Doggfather and No Limit boss shared a video on YouTube this week announcing the rebranding of their breakfast product, which will now be called Snoop Cereal.
They also revealed the cereal will come in three new flavors — Frosted Drizzlers, Fruity Hoopz with marshmallows and Cinnamon Toasteez — which Snoop and Master P taste-tested in the clip.
The rap moguls have partnered with Minnesota-based cereal company Post Cereals to produce Snoop Cereals, which is set to hit shelves in June 2023.
“Thanks to Post for looking at diversity,” Master P said. “We own this company. No, it’s not just us putting our name on this. We’re going to pass this down from generation to generation. We talking about generational wealth.”
Earlier this month, Master P and Snoop Dogg revealed they were being forced to rename their cereal brand, which was originally called Snoop Loopz, after claiming the cereal industry trying to hinder their early success.
In an Instagram video, the “Lay Low” collaborators explained they were looking for a new name for their company after attempts from unnamed competitors to ban their product from shelves and prevent African-American entrepreneurs from gaining a foothold in the market.
“So they don’t want us to use Snoop Loopz on our cereal box even though that’s that’s my name,” they wrote in the caption. “We’ve built a national brand and disrupted the cereal industry, we did it with hard work and integrity. I know they’re uncomfortable and scared.”
Snoop added in the video: “We did this for the people, we did this for the family, we did this to make sure that people had something to eat. P has been out there touching these kids, making sure that they got lots of food, making sure that these homes and these people that deal with the homeless and getting them back on their feet have access to this, so we doing a good thing.”
Snoop Loopz isn’t Snoop Dogg and Master P’s only business venture. Earlier this year, they teamed up with the Future Healers Program to help 10-year-old Malakai Roberts publish a book titled Adventures with Malakai. The book, which is set to hit shelves in 2023, is about overcoming adversity and aims to inspire kids to do the same.