The D.O.C. says that he’s proud of Snoop Dogg for purchasing Death Row.
“I’m proud of Snoop and everything he’s accomplished and all the things that he’s going to do,” he told the outlet during a phone interview. “And every moment of his adult life, he is still showing me what it means to be a great guy and great human being. The guy is fucking everywhere [laughs]. I mean, he’s in the grocery store, he’s on the billboards, on my freeways — he’s everywhere.”
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Snoop announced that he had purchased Death Row in February 2022 from MNRK Music Group. Shortly afterward, he released his third studio album, Bacc On Death Row, through the record label responsible for The Chronic, Doggystyle, All Eyez on Me, and many other classic hip hop albums.
D.O.C. added that Snoop being in an executive position at the company will help show the next generation that there are numerous ways to get involved in the business outside of only making music.
“You said it right there — being integrated into the system in a meaningful way helps us to sort of reprogram or de program some of the things that may be not so positive with [Hip Hop], because it’s really all about the money,” he continued. “So, you can show these kids that there are multiple ways to get out here in this business and make a great living through this means.”