By “It’s becoming less and less about MUSIC and more about these FAKE ass numbers,” he wrote.
Atlantic Records’ Vice President of A&R, Keefa Black, has a bit to say about this wave, stating that it is “ruining the industry.”
“All this ‘FORCASTING’ projections for album sales before sh*t even comes out is weak,” he wrote. “That sh*t is slowly ruining the industry .. it’s becoming less and less about the MUSIC and more about these FAKE ass numbers. Numbers that’s being purchased at that [crying laughing emojis] Yaull got it thoo [clap emoji][popping champagne emoji].”
Then, he broke down the differences in how “music is consumed in todays world.”
“2022 – (how many times consistently can I get you to listen to me song/album over and over again so it streams) VS 2005 – (how many people can I get to go out and buy my physical CD),” Keefa added, “Physicals are basically outdated and I feel the same with the @billboard charting system.. imagine if they took artist 1st months album sales/streams and then it could be eligible to chart Vs. pump & dump 1st week numbers with no shelf life & projects spiraling down.”
Keefa believes that there is some solution to this problem, especially because fans deserve more time with a body of work that shouldn’t be measured by how many streams or sales it receives within its first week. Check out his posts below.
