She says she was told that she needs to “make sure these 14-year-olds know who you are,” but her “vibe” is adults committed to therapy.
Particularly through the 2020 quarantine, we witnessed people reach new heights in their careers with the help of TikTok. Viral snippets of songs have helped artists obtain RIAA-certified plaques as well as amass substantial followings, but in her sit down with Zane Lowe, Adele seemed to keep her distance.
“The conversation of TikTok came up a lot, so I’m like, ‘TikTok who?’,” said the singer. “But they’re like, ‘We’ve got to make sure these 14-year-olds know who you are.’ I’m like, ‘But they’ve all got mums.’ They’ve definitely been growing up listening to my music. If everyone’s making music for the TikTok, who’s making the music for my generation? My peers?”
“I will do that job, gladly,” Adele continued. “I’d rather cater to people that have like, are on my level in terms of the amount of years we’ve spent on earth and the things we’ve been through. I don’t want 12-year-olds listening to this record. It’s a bit too deep. There are 30 and 40-year-olds that are all committing to themselves and doing therapy. That’s my vibe.”
Watch the clip of her interview below.