On Tuesday (August 24), software company Adobe announced a special partnership with Young Thug that allows fans to create a custom jacket for him to wear throughout the PUNK era. The partnership is a part of a larger collaboration Adobe has with Live Nation called the Adobe Creativity Tour, which offers people a chance to express their creativity and the opportunity to contribute to projects involving several artists.
“I’m so excited to be partnering with Adobe on this project,” Young Thug said. “Creativity is in my blood and my fans are my soul. I can’t wait to see how they all express themselves creatively within my world. Getting to see them involved inspires me to go even further. Creativity is PUNK.”
Three winners will be chosen, and will receive a $3,000 cash prize and complimentary access to Adobe Creative Cloud for a year.
“Creativity comes in many forms, but combine music, design, and fashion in the form of visionary artist Young Thug, and you’ve got magic,” Ann Lewnes, CMO and executive vice president of corporate strategy and development at Adobe, said. “Adobe’s thrilled to be partnering with creator extraordinaire Young Thug on a number of exciting creative projects around the launch of PUNK.”
Those looking to enter the contest can head over to the official website. Fans will be able to submit their designs until September 21 and can share their work on social media using the #YoungThugxAdobe hashtag.
Young Thug’s collaboration with Adobe doesn’t end with the contest. He will also perform at the 2021 edition of Adobe MAX, a global creativity conference that kicks off October 26.