Like a lot of music fans, JAY-Z thinks his playlists are better than everyone else’s. On Monday (June 28), Hov and Twitter CEO Jack Dorsey took part in a 30-minute conference on Twitter Spaces, where they discussed the evolution of TIDAL over the years.
“I think in the beginning, everything was like super manual,” JAY-Z said. “I was making playlists, people were making playlists. We were creating content in-house as we worked on the algorithm. We built and built, and it got really good. And if you play a song now, you can pretty much just let TIDAL fly and I promise you you’re gonna find new music, new amazing music that you’ve never heard before.”
He added, “I’ve found so many songs, my playlist game is A++. I challenge anyone out there. I see a lot of people on this call, I’m not gonna call out individual names. I’m definitely, you know, in the top-tier of playlist creators.”
JAY-Z spoke more about keeping a human feel to TIDAL despite having the algorithm locked down.
“Again, in the beginning, it was a lot of content we were pushing and we did a lot of work with the engineers and now the algorithm has caught up to what we were doing,” he explained. “But we’ll always maintain a human element because that’s where it comes from.
“You can’t duplicate the heart and spirit and people that’s in the office working really hard and care what’s going on and know what’s going on in the culture minute by minute. It’s super important to us to interact and have that relationship back and forth.
JAY-Z is no stranger to sharing public TIDAL playlists, between dropping his favorite songs of the year and curating a selection of Nas’ best songs. In May, he sold a majority stake in the company to Jack Dorsey worth $302 million, after launching the streaming platform in 2015.
“Jack is one of the greatest minds of our times, and our many discussions about TIDAL’s endless possibilities have made me even more inspired about its future,” JAY-Z said at the time. “This shared vision makes me even more excited to join the Square board. This partnership will be a game-changer for many. I look forward to all this new chapter has to offer!”
Stream his Curated By The God Hov: NaS playlist below.