Travis Scott was named AdWeek’s Creator Visionary Of The Year.
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His marketing genius is second-to-none but it appears that Travis Scott isn’t necessarily a fan of being described as some sort of branding expert. “I don’t like words like ‘branding’ and ‘marketing,’” he explained. “I just wasn’t ever really into it, you know? I guess I’m a naturalist in that sense.” Ultimately, the rapper would like to go down in the history books as a visionary who created dope art that inspires a future generation.
“I’m just more about putting out very cool things that inspire me and I hope one day inspire other people,” Scott said. “I’m trying to bring a utopian effect … hoping to inspire the next person to just get creative or even just live their life in an aesthetically pleasing, vibed-out way.”
The rapper also shared some insight into his newly launched CACTI beverage which, apparently, is expected to land some major sponsorship deals.
“[I can’t wait for] Cacti’s first official lead sponsorship,” he said. “I feel like if I say anything more, I might get out the spot. But it’s definitely going to be one of those ‘official drinks.’”