Russ pulled back the curtain and revealed the raw numbers behind his financial come-up via Instagram on Thursday (June 25). The Columbia Records rapper/producer provided a glimpse at the growth of his streams and sales while stressing the importance of artists owning their music.
“For inspirational purposes,” he wrote. “My come up. OWNERSHIP. Ups and downs is all part of the journey. STICK WITH IT. The big dip in fall of 2016 is when I partnered and moved my main earners over to Columbia cuz I wanted them on my debut album.”
He continued, “I stopped it at 2017 cuz I don’t need y’all fully in my pockets like that but also, every dollar on this I kept (except taxes) cuz as some have liked to laugh at, I produced mixed mastered engineered and wrote all of this. I been laughing the whole time!!! TAG AN ARTIST WHO NEEDS TO SEE THIS.”
Russ has never been shy about giving advice to other artists, but he’s taken it up a notch by unveiling some of his own finances in the process. Whether it’s telling rappers to pattern their careers after JAY-Z or breaking down the details involved in record deals, the multi-platinum selling star has made a point to share what he’s learned with others.
In January, Russ got his 2020 campaign rolling with the release of his SHAKE THE SNOW GLOBE album. The LP debuted at No. 4 on the Billboard 200, becoming his third project to claim a Top 10 spot on the chart.
Months later, Russ joined in on the deluxe edition trend and dropped an expanded version of the album in May. This update added seven songs to the LP, including collaborations with Boogie and Ty Dolla $ign.
Revisit Russ’ SHAKE THE SNOW GLOBE (Deluxe) below.