After Beyoncé name-dropped “OnlyFans” on the remix of Megan Thee Stallion’s “Savage”, the content-subscription website saw a major boost in traffic.
While TikTok is relatively self-explanatory, “Demon Time” is a recurring DIY event held over Instagram live that essentially takes the form of a virtual strip club. However, OnlyFans, the user-generated content-subscription website that has become a prominent platform for amateur porn, seems to have benefitted the most from their shoutout. As reported by The Daily Beast, a spokesperson for OnlyFans revealed that the site saw “a 15 percent spike in traffic” less than 24 hours after Bey and Meg dropped “Savage” remix.
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“The surprise call-out from Beyoncé on the ‘Savage’ remix was very exciting for us, to say the least,” OnlyFans COO and co-founder, Tom Stokely, said. “Her stamp of approval comes on the heels of major stars joining the platform in recent weeks, including Blac Chyna, The-Dream, Safaree Samuels, and Casanova. We built OnlyFans as a platform to enable creators to share their authentic content, free from brand endorsements and paid deals, and the growing momentum among these celebrities is the beginning of a new movement in social media that prioritizes personalization over mass appeal.” OnlyFans already issued an official response to the reference on “Savage” remix on Thursday, inviting Beyoncé to “join OnlyFans at any time to foster a deeper connection with their fans.” While the platform has started to become a space for artists to virtually connect with fans during this time of isolation, we’re not sure that’s exactly what Bey was going for when she made the reference.