Save your coins! Rihanna’s coming through with more merchandise.
According to Capital Xtra, Rihanna has invested in the world’s largest luxury fashion group, LVHM, to create her own luxury brand. The publication details that Riri has invested $33,911,929.80 USD into the business while the multinational luxury goods conglomerate matched her investment. Her investment has been documented under Project Loud, which means Riri may be coming at us with a whole new name for her more expensive goods.
The new line of offerings is said to include goods such as tech, garden ware, office supplies, home decor and more.
There’s no word on when the new luxury brand will launch, but maybe just maybe it will match her upcoming studio album that we’re all just dying to hear. Tour dates for Rihanna did begin popping up online not too long ago, so the full tape should be arriving sooner than later. In the meantime, check out some reactions to the news on Twitter below.